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«Switchpoint Financial Planning LLC 896 W 1875 S Lehi, UT 84043 Phone: (602)859-8292 Form ADV Part 2A – Firm Brochure 602-859-8292 Dated February ...»

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A recommendation made to one client may be different in nature or in timing from a recommendation made to a different client. Clients often have different objectives and risk tolerances. At no time, however, will our firm or any related party receive preferential treatment over our clients. Switchpoint does not recommend securities to clients in which the Adviser or a related person has material financial interest.

In an effort to reduce or eliminate certain conflicts of interest involving the firm or personal trading, our policy may require that we restrict or prohibit associates’ transactions in specific securities transactions. Any exceptions or trading pre-clearance must be approved by our Chief Compliance Officer in advance of the transaction in an account, and we maintain the required personal securities transaction records per regulation.

Additionally, Switchpoint requires adherence to the CFA Institute's Code of Ethics and Standards of Professional Conduct.

Item 12: Brokerage Practices Factors Used to Select Custodians and/or Broker-Dealers Switchpoint Financial Planning LLC does not have any affiliation with Broker-Dealers. Specific custodian recommendations are made to client based on their need for such services. We recommend custodians based on the reputation and services provided by the firm.

1. Research and Other Soft-Dollar Benefits We currently do not receive soft dollar benefits.

2. Brokerage for Client Referrals We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party.

3. Clients Directing Which Broker/Dealer/Custodian to Use We do recommend a specific custodian for clients to use, however, clients may custody their assets at a custodian of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions. By allowing clients to choose a specific custodian, we may be unable to achieve most favorable execution of client transaction and this may cost clients money over using a lower-cost custodian.

Aggregating (Block) Trading for Multiple Client Accounts Generally, we combine multiple orders for shares of the same securities purchased for advisory accounts we manage (this practice is commonly referred to as “block trading”). We will then distribute a portion of the shares to participating accounts in a fair and equitable manner. The distribution of the shares purchased is typically proportional to the size of the account, but it is not based on account performance or the amount or structure of management fees. Subject to our discretion, regarding particular circumstances and market conditions, when we combine orders, each participating account pays an average price per share for all transactions and pays a proportionate share of all transaction costs. Accounts owned by our firm or persons associated with our firm may participate in block trading with your accounts; however, they will not be given preferential treatment.

Item 13: Review of Accounts James Sweeney, Principal and CCO, will monitor your accounts on an ongoing basis and will conduct account reviews at least annually and/or upon your request to ensure that the advisory services provided to you are consistent with your stated investment needs and objectives. Additionally, reasonable client imposed restrictions will be reviewed to confirm that they are being enforced. Events that may trigger a special review would be unusual performance, addition or deletions of client imposed restrictions, excessive draw-down, volatility in performance, or buy and sell decisions from the firm or per client's needs.

Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as monthly or quarterly statements and annual tax reporting statements from their custodian showing all activity in the accounts, such as receipt of dividends and interest.

Switchpoint will not provide written reports to Investment Management clients.

Comprehensive Financial Planning clients will have their Financial Plans will be reviewed at least annually in conjunction with the annual review meeting.

Item 14: Client Referrals and Other Compensation We do not receive any economic benefit, directly or indirectly from any third party for advice rendered to our clients. Nor do we directly or indirectly compensate any person who is not advisory personnel for client referrals.

Item 15: Custody Switchpoint Financial Planning LLC has limited custody solely due to the direct withdrawal of fees. We do not have physical custody of client assets or securities.

Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian that holds and maintains client's investment assets. We urge you to carefully review such statements and compare such official custodial records to the account statements or reports that we may provide to you. Our statements or reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities.

For client account in which Switchpoint directly debits their advisory fee:

i. Switchpoint will send a copy of its invoice to the custodian at the same time that it sends the client a copy.

ii. The custodian will send at least quarterly statements to the client showing all disbursements for the account, including the amount of the advisory fee.





iii. The client will prove written authorization to Switchpoint, permitting them to be paid directly for their accounts held by the custodian.

Item 16: Investment Discretion For those client accounts where we provide investment management services, we maintain discretion over client accounts with respect to securities to be bought and sold and the amount of securities to be bought and sold. You may specify investment objectives, guidelines, and/or impose certain conditions or investment parameters for your account(s). For example, you may specify that the investment in any particular stock or industry should not exceed specified percentages of the value of the portfolio and/or restrictions or prohibitions of transactions in the securities of a specific industry or type.

Investment discretion is explained to clients in detail when an advisory relationship has commenced.

At the start of the advisory relationship, the client will execute a Limited Power of Attorney which will grant our firm discretion over the account. Additionally, the discretionary relationship will be outlined in the advisory contract and signed by the client.

If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the execution of any transactions for your account(s). You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.

Item 17: Voting Client Securities We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2) acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the Client’s investment assets. If the client would like our opinion on a particular proxy vote, they may contact us at the number listed on the cover of this brochure.

In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward you any electronic solicitation to vote proxies.

Item 18: Financial Information Registered investment advisers are required in this Item to provide you with certain financial information or disclosures about our financial condition. We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy proceeding.

We do not have custody of client funds or securities or require or solicit prepayment of more than $500 in fees per client six months in advance.

Item 19: Requirements for State-Registered Advisers James Rhead Sweeney Born: 1984 Educational Background • 2011 – MS Finance, University of Utah • 2010 – BA Economics, Brigham Young University Business Experience • 03/2016 – Present, Switchpoint Financial Planning, LLC, Owner and CCO • 08/2013 – 03/2016, The Martin Worley Group, Associate Financial Advisor • 08/2011 – 05/2013, Knox Capital Group, Investment Specialist • 09/2010 – 05/2011, Beneficial Financial Group, Investment Analyst Intern Professional Designations, Licensing & Exams Chartered Financial Analyst (CFA): The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute —

the largest global association of investment professionals. To earn the CFA charter, candidates must:

1) pass three sequential, six-hour examinations;

2) have at least four years of qualified professional investment experience;

–  –  –

4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.

The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active

professional conduct program, require CFA charterholders to:

Place their clients’ interests ahead of their own ● Maintain independence and objectivity ● Act with integrity ● Maintain and improve their professional competence ● Disclose conflicts of interest and legal matters ● Other Business Activities James Sweeney is not involved with outside business activities.

Performance Based Fees Please refer to Item 6 of this brochure.

Material Disciplinary Disclosures No management person at Switchpoint Financial Planning LLC has ever been involved in an arbitration claim of any kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.

Material Relationships That Management Persons Have With Issuers of Securities Switchpoint Financial Planning, LLC nor James Sweeney, have any relationship or arrangement with issuers of securities.

–  –  –

This brochure supplement provides information about James Rhead Sweeney that supplements the Switchpoint Financial Planning, LLC (“Switchpoint”) brochure. A copy of that brochure precedes this supplement. Please contact James Sweeney if the Switchpoint brochure is not included with this supplement or if you have any questions about the contents of this supplement.

Additional information about James Sweeney is available on the SEC’s website at www.adviserinfo.sec.gov.

Item 2: Educational Background and Business Experience Please refer to Item 19 of the Form ADV Part 2A.

Item 3: Disciplinary Information Please refer to Item 19 of the Form ADV Part 2A.

Item 4: Other Business Activities Please refer to Item 19 of the Form ADV Part 2A.

Item 5: Additional Compensation James Sweeney does not receive any economic benefit from any person, company, or organization, in exchange for providing clients advisory services through Switchpoint.

Item 6: Supervision James Sweeney, as Owner and Chief Compliance Officer of Switchpoint, is responsible for supervision.

He/She may be contacted at the phone number on this brochure supplement.

Item 7: Requirements for State Registered Advisers

1. James Sweeney has NOT been involved in any of the events listed below.

a. An award or otherwise being found liable in an arbitration claim alleging damages in

excess of $2,500, involving any of the following:

i. An investment or an investment-related business or activity;

ii. Fraud, false statements, or omissions;

iii. Theft, embezzlement, or other wrongful taking of property;

iv. Bribery, forgery, counterfeiting, or extortion; or v. Dishonest, unfair, or unethical practices.

b. An award or otherwise being found liable in a civil, self-regulatory organization, or

administrative proceeding involving any of the following:

i. An investment or an investment-related business or activity;

ii. Fraud, false statements, or omissions;

iii. Theft, embezzlement, or other wrongful taking of property;

iv. Bribery, forgery, counterfeiting, or extortion; or v. Dishonest, unfair, or unethical practices.

2. James Sweeney has NOT been the subject of a bankruptcy petition at any time.



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